Module 5: Public opinion polling Dr Stanford G. Mukasa

10 Weeks

Learn to design a research instrument for surveying public opinion



Why join this course?

Key questions in public opinion revolve around (1) the citizens' ability to influence government on issues that affect them (2) How to measure public opinion accurately.


  • Research instrument
  • Designing questionnaire
  • New theory of public opinion
  • Public opinion and political behavior
  • Measuring public opinion
  • Historical origins (part 2)
  • Models of public opinion
  • Models
  • Public opinion environment
  • Public opinion and news
  • Ideology of public opinion
  • History of public opinion
  • Public opinion research
  • Lippmann: World outside
  • Lippmann: World outside (2)
  • public opinion concepts
  • Public opinion definition
  • Concepts
  • Problems in public opinion
  • Issues in public opinion
  • Public opinion and democracy

When would you like to begin ?

Video Lectures